Getting Started with Amelda: A Shopify Merchant's Guide
Your First AI-Powered Campaign in Under 30 Minutes
Getting started with Amelda is designed to be fast and straightforward. This guide walks you through every step from installation to launching your first AI-powered advertising campaign. No marketing expertise required — Amelda's AI handles the complexity while you stay in control.
Step 1: Install Amelda from the Shopify App Store
Head to the Shopify App Store and search for Amelda, or visit our website and click the install button. The installation process follows the standard Shopify OAuth flow — you will be asked to authorize Amelda to access your store's product catalog, order history, and customer data.
This data access is essential for Amelda's AI to understand your products and generate relevant advertising recommendations. All data is encrypted in transit and at rest, and we never share your store data with third parties. You can review our complete privacy policy for details on how we handle merchant data.
The installation takes about 60 seconds. Once complete, you will be redirected to the Amelda dashboard within your Shopify admin.
Step 2: Connect Your Advertising Accounts
Amelda supports advertising across Google Ads, Meta (Facebook and Instagram), and TikTok. You can connect one or all of these platforms — start with whichever platform you are already using or most interested in exploring.
To connect a platform, navigate to the Settings page and click the connect button next to each advertising platform. You will be guided through the OAuth authentication for each platform. If you do not have an advertising account yet, Amelda provides step-by-step guidance for creating one.
Each platform connection takes about two minutes. Once connected, Amelda begins syncing your existing campaign data, which typically completes within a few minutes depending on your campaign history.
Step 3: Complete Your Brand Profile
Before Amelda generates any creative content, it needs to understand your brand. The onboarding wizard walks you through a brief brand profile that captures your brand voice, target audience, key selling points, and any messaging guidelines.
Think of this as briefing a new marketing team member. You might specify that your brand voice is casual and friendly, that your target audience is eco-conscious millennials, or that you always emphasize your products are handmade. Amelda's AI uses this information to ensure every piece of generated content aligns with your brand identity.
This step takes about five minutes and significantly improves the quality and relevance of AI-generated recommendations.
Step 4: Review Your Product Feed
Once your store is connected, Amelda automatically imports and analyzes your product catalog. The product feed page shows you how Amelda sees your products — including extracted attributes, suggested categories, and identified selling points.
Take a few minutes to review this feed. Amelda's AI does a strong job of understanding products from their titles, descriptions, and images, but you know your products best. If you notice any miscategorizations or missing highlights, you can provide corrections that improve all future recommendations.
Products with detailed descriptions and multiple high-quality images produce better advertising results. If you spot products with thin descriptions, consider enriching them — the improvement carries over to both your organic Shopify listings and your Amelda-powered campaigns.
Step 5: Launch Your First Campaign
With your store connected and brand profile complete, you are ready to create your first campaign. Navigate to the Campaigns page and click Create Campaign. Amelda's campaign wizard guides you through a structured process.
First, select the advertising platform and campaign objective. Amelda supports objectives like driving traffic, generating sales, and building awareness. Next, choose which products to include — you can select individual products, entire collections, or let Amelda recommend products based on their advertising potential.
The AI then generates a complete campaign proposal including target audience suggestions, budget recommendations, and creative concepts. Review each element carefully. You can accept the AI's suggestions, modify them, or override them entirely. Nothing goes live until you explicitly approve it.
Step 6: Monitor and Optimize
After your campaign launches, Amelda shifts into optimization mode. The dashboard provides a real-time view of campaign performance, with AI-generated insights highlighting what is working and what needs attention.
You will receive daily optimization recommendations in your approval queue. These might include suggestions to increase budget on high-performing ad sets, pause underperforming creatives, or test new audience segments. Each recommendation includes a clear explanation of the AI's reasoning, so you can make informed decisions.
The key to getting the most from Amelda is consistency. Check your approval queue daily, even if only for a few minutes. The faster you respond to recommendations, the faster the AI learns your preferences and the more effective your campaigns become.
Tips for Early Success
Start with your best sellers. Your proven products have the most data for the AI to work with and the highest likelihood of strong advertising performance. Once you see results, expand to newer or less established products.
Trust the process, but verify the results. Amelda's AI is designed to make smart recommendations, but every business is unique. Pay attention to the first two weeks of performance data and provide feedback through the approval queue.
Keep your product data fresh. Amelda's creative quality is directly tied to your product information. Updated descriptions, new photos, and accurate inventory data all contribute to better advertising outcomes.
Use the chat assistant. If you have questions about your campaigns or want strategic advice, Amelda's built-in chat assistant can analyze your data and provide personalized guidance in real time.
That is everything you need to get started. The entire setup process typically takes 20 to 30 minutes, and most merchants see their first AI-generated campaign recommendations within hours of completing onboarding. Welcome to smarter Shopify advertising.