Amelda terms of service
Last updated 2 October 2026. The data protection agreement is an annex to these terms.
Who we are. Amelda is operated by Straton Consulting AB, organisation number 559225-2802, Baldersgatan 3, 114 27 Stockholm, Sweden ("we"). These terms apply between us and the merchant that installs Amelda on its Shopify store ("you"). Whoever installs the application or accepts these terms does so on behalf of the merchant.
1. What Amelda does
Amelda is a Shopify application that reads your store's products, orders and settings, generates marketing content and campaign proposals with AI, measures results against your Shopify orders, and acts on the platforms you connect: Google Ads, Google Merchant Center, Meta, and Klaviyo.
Nothing is sent, posted, launched, published or changed on a connected platform without your approval. Approval is either a confirmation you give in the application for a specific item, or a standing rule you set yourself in Settings, such as "auto-approve daily budget changes up to 10 per cent" or "pause a campaign when its seven-day return falls below 0.5×". Every action, whether approved individually or under a rule, is recorded and visible to you, and you can tighten or remove a rule at any time.
2. Your account
You need a Shopify store with Amelda installed. Staff with access to the application in your Shopify admin act on your behalf; you are responsible for who has that access. You must own or be authorised to use each platform account you connect, and you can disconnect any platform at any time, which deletes the stored access token.
3. Fees
Subscriptions are billed through Shopify Billing in US dollars, monthly or annually, at the plan you choose:
| Plan | Monthly | Annual, per month | Managed ad spend ceiling |
|---|---|---|---|
| Starter | $299 | $239 | up to $5,000 per month |
| Growth | $599 | $479 | up to $15,000 per month |
| Scale | $1,499 | $1,199 | up to $50,000 per month |
| Pro | $2,999 | $2,399 | up to $150,000 per month |
All plans include every feature; the plans differ only in how much monthly ad spend Amelda manages. Plan changes, invoices, failed payments and cancellation follow Shopify's billing terms. There is no free trial. Cancellation takes effect under Shopify's billing terms; fees for a billing period that has already started are not refunded unless the law requires it.
Advertising spend, Klaviyo fees and any other platform charges are yours and are paid by you to those platforms directly. Amelda never handles that money; the monthly spend cap you set in Settings limits what Amelda will manage, not what a platform may bill you for campaigns outside Amelda.
4. Your responsibilities
- Review content and proposals before approving them. Generated text and images can be inaccurate, and you are responsible for what is published under your brand.
- Comply with the policies of each connected platform (Shopify, Google, Meta, Klaviyo) and with advertising, consumer and privacy law in the markets you sell to.
- Keep your product data, prices and stock accurate in Shopify; Amelda relies on them.
- Use the application only for your own store and only in lawful ways. Do not attempt to circumvent the approval controls, access another merchant's data, or reverse-engineer the service.
5. AI-generated content
Text is generated with models from Anthropic and images with models from OpenAI. Generated images carry provenance metadata (C2PA) which Amelda never removes; Meta reads it and may label posts as made with AI. Estimates, forecasts and benchmarks shown in the application state what they are based on; where a figure cannot be supported it is not shown. Results are not guaranteed: Amelda proposes and measures, and past performance does not predict future performance.
6. Third-party platforms
Each connected platform has its own terms, which apply to your use of it through Amelda. Platforms change their interfaces, limits and policies; when that reduces or removes a feature, Amelda says so in the application rather than working around it. Amelda observes each platform's usage limits, so an action may be queued rather than executed immediately.
7. Data
How we process personal data is set out in the privacy policy, and our obligations as your processor in the data protection agreement, which forms part of these terms. Pooled learning across stores happens only with the consent you give in the application, with the text shown there.
8. Intellectual property
You own your store's content, your brand material and the content you approve, subject to the terms of the AI providers whose models generate it. We own the application, its models of your performance, and the anonymised, aggregated statistics described in the privacy policy. If you give us feedback, we may use it without obligation.
9. Availability and changes
Amelda is in early access. We may change or discontinue features, and we will tell you in the application when a change affects what you have set up. In a security incident we may halt every outbound action for every merchant until it is contained; held actions show the reason and are never executed later without your approval. No uptime commitment is given.
10. Warranties and liability
The service is provided as is during early access. We are not liable for your advertising spend, for decisions made by the connected platforms, or for lost profits or indirect loss. Our total liability under these terms is limited to the fees you have paid us in the twelve months before the claim. Nothing in these terms excludes liability that cannot be excluded by law.
11. Term and termination
These terms apply from installation until you uninstall the application. On uninstall, Amelda stops acting immediately and deletes your platform credentials; campaigns, flows and content already on the platforms stay as they are, in your accounts, under your control. Shopify sends a deletion instruction 48 hours after uninstall and we then erase everything held for your store, as described in the data protection agreement. We may suspend or end the service for a breach of these terms or for non-payment, with notice to the contact address on your Shopify account; for a serious breach, suspension may be immediate.
12. Changes to these terms
We post changes here with the date and version. Material changes are announced in the application at least 30 days before they apply; continued use after that date is acceptance.
13. Governing law
These terms are governed by Swedish law. Disputes are decided by the courts of Stockholm, Sweden, without prejudice to any mandatory consumer or EU rules that apply to you.
14. Contact
hello@amelda.ai